Didn’t the Big Groupon Article Miss Something?
In that very long Sunday NYT article that went on and on about “the Voice” of Groupon, I thought there was one glaring omission: that big Super Bowl ad that was a titanic disaster of…comedic voice.
“People have grown numb to the elements of advertising that pander to their fears and hopes, that insult their intelligence with safe, bland approaches at creativity,” says Mr. With, who at nights and on weekends is lead singer in the band Volcano. “We’re mixing business with art and creating our own voice.”
The Voice. This, Groupon says, is what subscribers respond to as much as the deal itself. “Thirty percent of our subscriber base makes over $100,000 a year,” says Mr. With. “They don’t need $20 off at a restaurant.”
That reliance on comedic voice is what defines the company, but while “GROUPON was first noticed by people who do not use Groupon when Google tried to buy it in December for a reported $6 billion” it was then two months later noticed by millions of people as the company that entered into comedic television advertising as tone deaf as an elementary school choir.
Don’t know why this was left out…but, you know…big wet, sloppy kiss….impending IPO…bubble enthusiasm…blah blah blah.